The swanbase program

Growth, marketing and acquisition support for ambitious founders. Entry is through La Piscine, and you stay as long as your traction justifies it.

Apply FAQ

The cadence

Entry is through La Piscine.

You can apply at any time of the year. If we accept, you enter La Piscine: a trial period under real conditions, judged on the traction you produce. As long as you deliver, you stay in the program.

Mentorship & support

Time with operators

Unlimited 1:1 office hours with Vincent and Théo: growth, acquisition, copy, hiring, fundraise.
Dedicated Head of Growth. An expert available for feedback, prioritization and rapid iteration.
Group office hours. Regular sessions among portfolio founders: peer support, feedback, exchanges on the topics in flight.
swanbase Discord. Team, portfolio founders, alumni. Answers in hours, not days.

Continuous learning

Talks, workshops, masterclasses

Talks. Digital marketing, acquisition, retention, conversion, by CEOs and operators.
Hands-on workshops. Ads, SEO, content, email outreach, in small groups with recognized experts.
Video library. Every past talk and workshop on replay. You catch up on what you missed, at your own pace.
Free access to paid swanbase events. Workshops, founder dinners, demo days, conferences. As long as you are in the program, you pay nothing.

Tools & resources

Enough to execute, not just learn

Playbooks & templates. More than 50 marketing & growth resources, ready to use.
FOG, swanbase's AI marketing tool. Available for free, AI agents to launch content, campaigns and analytics without an agency.
Investor directory. A list of early-stage VCs and angels, contextualized so you avoid wrong targets.
Partner discounts. Access to the tools you need to move fast.

Network

Intros that move the needle

VCs and angels. Targeted intros to early-stage funds, conditional on your stage and traction.
Partners & operators. A list of experts in growth, ops, hiring, legal, already tested by portfolio founders.
First customers. Connections with relevant prospects when the timing is right.
Annual retreat. Once a year, the team and portfolio founders in person. That is where the real bonds form.

For the long haul

The only judge is your traction.

Once La Piscine is validated, you are supported long-term: office hours, talks, workshops, annual retreat. No end of batch, no "graduation", the relationship continues as long as it is useful.

For details on the application process and the deal (€0 at entry, 2% conditional), see the Apply page.

Ready to apply?

3 fields, 800 characters. 20-minute video call. Quick response.

Apply Contact us