The swanbase guide · 4 chapters

Start your startup, from the problem to a repeatable engine.

You've started. Well done, most never dare. Here are 4 chapters to go from an idea to an engine that brings in paying customers, without losing your way.

Watercolor renaissance. philosopher on a cliff facing the Mediterranean sea (CH1 LEAN)

Chapter 1 I

Finding the Right Problem

Lean · 46 sections Read the chapter

Watercolor renaissance. line of paying customers at an ancient agora counter (CH2 GTM)

Chapter 2 II

Finding your first 10 paying customers

GTM · 58 sections Read the chapter

Watercolor renaissance . golden oil lamp and parchments, scribe at work (CH3 MARKETING)

Chapter 3 III

Decouple your sales from your time

Marketing · 57 sections Read the chapter

Watercolor renaissance. bronze astrolabe, mechanisms, stars, scientific study (CH4 GROWTH)

Chapter 4 IV

Building the engine that repeats

Growth · 84 sections Read the chapter

Read them in order. Each chapter sets up the next.