Resources

Talks, tutorials, a guide and articles to launch your startup. 10 videos, 137 articles, 21 free tools.

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Talks and tutorials

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Find your first 100 customers on Reddit, with Anthony Riera (Rankhog)

Find your first 100 customers on Reddit, with Anthony Riera (Rankhog)

Anthony Riera, founder of Rankhog, explains how Gojiberry reached 11 million views and $30,000 in recurring revenue on Reddit, despite 40 bans.

The swanbase guide

Read the guide

Four chapters, read in order, to go from idea to growth engine.

  1. Renaissance watercolor . philosopher on a cliff facing the Mediterranean sea (CH1 LEAN)

    Chapter 1Lean

    Finding the right problem

  2. Watercolor renaissance. line of paying customers at an ancient agora counter (CH2 GTM)

    Chapter 2GTM

    Finding your first 10 paying customers

  3. Renaissance watercolor . golden oil lamp and scrolls, scribe at work (CH3 MARKETING)

    Chapter 3Marketing

    Decouple your sales from your time

  4. Renaissance watercolor . bronze astrolabe, mechanisms, stars, scientific study (CH4 GROWTH)

    Chapter 4Growth

    Build your growth engine

Latest articles

Full blog
swanbase cover for the 2026 ChatGPT Work guide: pricing by plan, credits, cloud or local, and comparison with Claude Cowork

AI tools

ChatGPT Work: what it is, pricing by plan and comparison with Claude Cowork (2026)

ChatGPT Work in 2026: ChatGPT's agent mode, its pricing by plan, the credits it shares with Codex, the cloud vs local choice and how it compares with Claude Cowork.

swanbase cover for the Hermes Agent guide, the open source agent from Nous Research: real cost and installation

AI tools

Hermes Agent: What It Is, Real Cost, Installation and Review (2026)

Hermes Agent in 2026: Nous Research's open source AI agent, what it really costs (model, server), step-by-step installation, how to pick a model, and our hands-on review.

swanbase cover for the Manus AI review in 2026: the agent's plans and credits

AI tools

Manus AI: our review and the agent's pricing in 2026

Manus AI in 2026: what the agent does, its plans and credits as of October 26, how free it really is, the Meta acquisition that got unwound, your data, and the alternatives for a startup.

swanbase cover for the 2026 guide to startup cloud credits: AWS Activate, Google for Startups, Microsoft for Startups and AI programs

Launching your startup

Startup cloud credits: AWS, Google, Microsoft and AI (2026 guide)

Startup cloud credits in 2026: AWS Activate, Google for Startups, Microsoft, Claude, OpenAI, Scaleway. Amounts, eligibility and expiry as of October 26.

swanbase startup studio guide cover: definition, how it works, equity taken by Hexa and Inria, list of studios in France

Launching your startup

Startup studio: definition, how it works and list in France (2026)

Startup studio: definition, how it works, equity taken (33.33% at Hexa, 5% at Inria), how it differs from an incubator, and a verified list of studios in France.

swanbase cover for the AI competitive analysis tutorial: analyzing competitor ads with the Meta Ad Library and Claude

AI tools

AI Competitive Analysis: Put Your Competitors' Ads Under the Microscope with Claude

A step-by-step AI competitive analysis: Meta Ad Library, a CSV manifest, one JSON per ad with Claude, script-based counting, and 7 pitfalls from a real run.

Articles by topic

swanbase banner HEC Paris Incubator: how to get in (even without an HEC degree)

HEC Paris Incubator: how to get in (even without an HEC degree)

HEC Paris Incubator: entry requirements, price (€300/month), the three-batch calendar, the four selection stages, and how to get in without an HEC degree.

swanbase banner: Incubators and Accelerators in Strasbourg: The Founder's Guide

Incubators and Accelerators in Strasbourg: The Founder's Guide

SEMIA, 1Kubator, pH8, Nextmed, ISU, Fluxus: Strasbourg's incubators and accelerators compared by cost, entry criteria, and the right path for your stage.

Getting accepted to a Luma event: profile, questions, waitlist, what the host looks at

How to Get Accepted to a Luma Event (Even When It's Full)

On Luma, the host sees exactly two things before approving your registration: your public profile and your answers to the registration questions. Here's what they look at, how to fill out your profile in ten minutes, and what to do when the event is already full.

swanbase banner Antler France: program, thesis, application

Antler France: program, thesis and application

Antler invests before the team even exists. The day zero model, investment thesis, check size, equity and application process for Antler France in 2026.

swanbase banner: How to get into Station F: programs, criteria, applications

How to get into Station F: programs, criteria and applications

Programs, selection criteria, monthly cost, timeline, and what to do if you get rejected: a founder's guide to applying to Station F.

swanbase banner: Incubators and accelerators in Grenoble, the 2026 guide

Incubators and accelerators in Grenoble: the 2026 guide

Linksium, Tarmac, IncubaGEM: Grenoble's incubators compared, sorted into deeptech or generalist tracks, with entry requirements, costs and equity terms.

All “Launching your startup” articles (38)

Free tools

All tools (21)

Calculators and generators that run in your browser, no sign-up. Tools are in French.

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Fast-tracks

All fast-tracks