Product-Led Growth (PLG): definition, principles, and examples
Product-led growth explained simply: definition, mechanics, metrics, and SaaS examples. When to adopt it as a founder.
Blog
We regularly share practical resources for startups
Product-Led Growth vs Sales-Led: Which Strategy to Choose
PLG or sales-led? The strengths and limits of each model, a decision framework based on price, complexity and target, plus the hybrid model.
Waalaxy: review, features and pricing (2026)
Our take on Waalaxy: LinkedIn and email prospecting features, 2026 pricing, strengths, real limitations, and alternatives.
Claude Code Hooks: Automate and Secure Your Sessions
A Claude Code hook is a shell command that runs automatically at a precise moment in a session: before a tool, after an edit, at startup. The types of hooks, how to configure them in settings.json, and five hooks ready to copy.
Claude Code MCP: connect Claude to your tools (founder guide)
MCP (Model Context Protocol) lets Claude Code plug into external tools and data: GitHub, your database, a browser. How to add and configure a server, which ones are worth it for an MVP, and how to build your own.
Claude Code Skills: Building and Using Reusable Skills
A Claude Code skill is a folder with a SKILL.md file that Claude loads on its own when it's relevant, or that you trigger with /name. How to build one, how to install one, and how it differs from CLAUDE.md, slash commands, and MCP.
Claude Code Subagents: Delegating Tasks to Sub-Agents
A Claude Code subagent is a secondary AI assistant that runs in its own context window, with its own tools and permissions. How to create one, when to reach for a subagent over a skill or a hook, and three founder use cases.
Getting Views on LinkedIn and Finding Clients
Your LinkedIn posts falling flat? The problem isn't the algorithm. The content strategy that turns views into clients, step by step.
NanoCorp: Build an Autonomous Company with AI (Review + Test)
NanoCorp turns a prompt into a company that builds and runs itself: product, website, Stripe payments, Meta ads, outreach. Our honest review, the pricing, and $20 free to try it with the code SWANNC20.
