Cold Email to a VC: Structure, Templates and Follow-Ups That Work
How to write a cold email to a VC that gets a reply: subject line, structure, annotated French templates, follow-up cadence, and the cold vs warm intro trade-off.
Blog
We regularly share practical resources for startups
Your first startup hires: who, when, and how to recruit
Who to hire first, when, at what real cost, and with how much equity. The complete guide to your first startup hire, and how to avoid the misfire that sinks half of all first recruitments.
Investor Reporting: The Monthly Letter That Builds Confidence
The complete template for an investor update letter: 6 sections, a ready-to-copy written example, the KPIs to track based on your model, and the cadence to keep by stage.
Product market fit: definition, measurement, and how to reach it
A clear definition of product market fit, the exact measurement protocol (the Sean Ellis test), the Superhuman example, the limits of the 40% threshold, and concrete steps to reach PMF.
How to Launch Your Product for Free: The Complete Guide
Launchers, Reddit, forums, Facebook groups and Google search operators: the complete method for launching your product with no budget, channel by channel, founder to founder.
BSA Air and cap table: worked example + step-by-step dilution (2026)
How to calculate BSA Air dilution, its impact on your cap table, and the 4 mistakes to avoid: a founder's guide with a worked example.
BSA Air: Discount, Cap, Valuation, How to Negotiate in 2026
2026 market benchmarks, negotiation scripts, and deal-breakers: how to negotiate the discount, cap, and valuation of your BSA Air in France.
BSA Air: what happens in the event of liquidation or dissolution
Valuation date expired, dissolution, liquidation: what happens to a BSA Air across 4 adverse scenarios, and when to consult a lawyer.
BSA Air or SAFE: Which Instrument for Your French Startup (2026)
Decision tree, IR-PME tax relief, investor preferences: how to choose between BSA Air and SAFE for your French startup in 2026.
